The Benefits And Drawbacks Of Networking In Different Cities
Traveling for business can be very productive and fun at the same time. However, there are considerations that one needs to take into account when making the decision to attend a convention in a different part of the country and network. The purpose of this article is not to take a side, but to present one advantage and one disadvantage that the reader will hopefully take into consideration when making this decision.
Advantage: The Leads And Sales That You May Get
One of the great advantages of conventions is the networking that you can do. There are many different types of businesses that you can network with. One of the best ways to network is to exchange business cards and stay in contact with the other person. Going to different cities will help your business expand its customer footprint, particularly if it is an online business that can extend anywhere.
Networking will ensure that there are people who can help present leads for your business, whom you will hopefully be able to convert to sales. Networking will also help you learn about other businesses, how they operate and make sales, and about how they are successfully in the city they are based in. It can present many opportunities for the business owner.
Disadvantage: It Costs A Lot And The Sales Are Never A Guarantee
With any business, money and its flow throughout the business is always a key consideration. Travel expenses are never cheap and you must always be aware of whether there is enough money to justify traveling. You must do your best to find the best prices on flights as well as where to stay. This may involve decisions such as flying coach instead of first class or staying in hotels that aren’t as glamorous. As a business owner, you must always be willing to make sacrifices when it comes to finding prices that will fit the business’s budget especially in the early stages where money is a major issue.
It’s also important to understand that while you might make sales while networking, it’s never a sure thing. Sales are never a sure thing, but it becomes harder because you have to compete with the local businesses. Since your business is based in a different part of the country, your leads will often cite convenience as a reason not to go with your product or service so you need to be ready to address this point.